August is National Breastfeeding Month

WBW 2020 logoEvery year, ITCA WIC local agencies highlight the importance of promoting, protecting and supporting breastfeeding by celebrating World Breastfeeding Week and National Breastfeeding Month during the month of August. The theme of World Breastfeeding Week 2020 is “Support breastfeeding for a healthier planet”, highlighting links between breastfeeding and planetary health.

ITCA WIC plays an important role in the promotion and support of breastfeeding on many of the tribal lands throughout Arizona. Breastfeeding is a team effort and when fathers, partners, families, hospitals, workplaces and communities support nursing moms, breastfeeding improves.  This year ITCA WIC will be celebrating World Breastfeeding Week by encouraging clients to participate in a virtual Latch On event on Wednesday, August 12, 2020. On August 12th families are encouraged to post their favorite nursing picture, “brelfie” (breastfeeding selfie) and/or their breastfeeding story via ITCA WIC’s Facebook or Instagram page with the hashtag #ITCAWICBreastfeeds.

WIC clients should contact their local WIC clinic for more information about any World Breastfeeding Week and National Breastfeeding Month events.

World Breastfeeding Week 2020 Poster

For more information regarding World Breastfeeding Week, check out the following resources:

World Alliance for Breastfeeding Action (WABA) – World Breastfeeding Week 

World Health Organization (WHO) – Breastfeeding