Every year, ITCA WIC local agencies highlight the importance of promoting, protecting and supporting breastfeeding by celebrating National Breastfeeding Month during the month of August. ITCA WIC plays an important role in the promotion and support of breastfeeding on many of the Tribal Lands throughout Arizona. Breastfeeding is a team effort! When fathers, partners, families, hospitals, workplaces and communities support nursing moms, breastfeeding improves.
This year, ITCA WIC will be celebrating National Breastfeeding Month by encouraging clients to participate in a virtual Latch On throughout the month. Post your sweetest brelfie (breastfeeding selfie), a cherished photo, or your personal breastfeeding story – let’s fill our feeds with love, strength, and support! Make sure to tag us and use #ITCAWICBreastfeeds.
ITCA WIC is proud to support breastfeeding and we are excited to share a variety of events around the state in honor of Breastfeeding Month! Check out all the opportunities to get involved below:
Salt River Pima-Maricopa Indian Community WIC
Breastfeeding Event: Baby Bash & Support
Date/Time: Thursday, August 21, 2025 from 5:00 pm – 7:00 pm
Location: River People Health Center Lobby
Description of Event: Programs tabling to provide information that will help support breastfeeding mothers and families. We will have light snacks and healthy drinks. Raffles throughout the event for families and more.
Gila River Indian Community WIC
Breastfeeding Event: Breastfeeding Celebration Luncheon
Date/Time: Friday, August 8, 2025 from 12:00 pm – 2:00 pm
Location: Commodity Foods Warehouse – Sacaton, AZ
Description of Event: Winnie the Pooh-themed baby shower even
Colorado River Indian Tribes WIC
Breastfeeding Event: National Breastfeeding Week
Date/Time: Thursday, August 7, 2025 from 8:30 am – 11:30 am
Location: CRIT WIC Clinic – 13350 1st Ave., Parker, AZ
Description of Event: Walk-in event with poster board presentation, breastfeeding incentive, and breastfeeding certificate
White Mountain Apache Tribe WIC
Event: Breastfeeding Celebration Luncheon
Date/Time: Wednesday, August 13, 2025 from 11:00 am – 1:00 pm
Location: WIC Conference Room
Description of Event: Invitation only luncheon with our breastfeeding moms/babies, questions/comments with an Indigenous Lactation Consultant, incentive give away, and games if time permits.
Native Health WIC
Podcast Information – Coming Soon
Hopi Tribe WIC
Event: Breastfeeding Fun Run/Walk
Dates/Times/Location: August 12, 2025 at the Hopi Tribal Complex in Kykotsmovi from 12 pm – 1 pm and August 13, 2025 at the Hopi Health Care Center in Polacca from 12 pm – 1 pm.
Event: Breastfeeding Craft n’ Learning
Date/Time: August 27, 2025 from 6 pm – 8 pm
Location: Hopi Health Care Center
Description of Event: At this event we will begin crafting medicine breasts while we provide breastfeeding information.
Pascua Yaqui Tribe WIC
Event: National Breastfeeding Month Carnival Celebration
Date and Time: Friday, August 1, 2025, from 4:00 pm – 7:00 pm
Location: Pascua Yaqui Wellness Center – Tucson, Arizona
Description of Event: Our Carnival will promote breastfeeding benefits, support our breastfeeding community, and celebrate our breastfeeding families. Our resource fair will include other health departments that will bring family-friendly games to engage and support breastfeeding. We will have music, food, and a scavenger hunt filled with breastfeeding myths and facts to send the community home with something meaningful.
2025 National Breastfeeding Month Weekly Observances
Week 1 (August 1-7): World Breastfeeding Week & National WIC Breastfeeding Week
Week 2 (August 8-14): Indigenous Milk Medicine Week
Week 3 (August 15-21): Asian American Native Hawaiian and Pacific Islander Breastfeeding Week
Week 4 (August 25-31): Black Breastfeeding Week
Week 5 (September 1-7): Workplace Lactation Week
Week 6 (September 3-9): Semana de La Lactancia Latina